ABSTRACT
The study examines the significance of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State.
The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses.
The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.
ABSTRACT
This research work is undertaken with a view of investigating the strategies for improving student’s acad...
Livelihoods are an important sou...
ABSTRACT
The study investigated mass media influence on population control in Kaduna&nbs...
ABSTRACT
This study was carried out to examine the impact of information technology on the secretarial profession....
Background Of Study
Every country in the world benefits greatly from education. It is significant becau...
Background of the study
One of the important objectives of macroeconomic policy in has been the rapid economic growth of...
ABSTRACT
The capital market is the long arm of the financial market through which resources in the form of savings are pooled and channel...
ABSTRACT
The aim of this research is to determine the effect of electricity power supply interruption on electronic medi...
The study attempted to investigate the perception of undergraduate student towards the use of contraceptives at the University...
ABSTRACT
This research project entitled ‘Analysis Of The Application Of The Law In Relation...